Article 16419
Title of the article |
MARKET OF HOSPITALITY INDUSTRY IN EKATERINBURG: A MARKETING APPROACH |
Authors |
Kirillov Andrey Aleksandrovich, State customs inspector, Customs post Koltsovo Airport (passenger) of Koltsovo Customs named after V. A. Sorokin; master's degree student, Institute of Public Administration and Entrepreneurship, Ural Federal University named after the first President of Russia B.N.Yeltsin (51, Lenina avenue, Ekaterinburg, Russia), E-mail: andr477@yandex.ru |
Index UDK |
332.15 |
DOI |
10.21685/2072-3016-2019-4-16 |
Abstract |
Background. The article is dedicated to justification of a marketing approach to the formation of a hotel business market. The author considers certain problems and contradictions in the development of this market, using the city of Ekaterinburg as an example. |
Key words |
hotel business, hospitality industry, business travelers, quality of service, marketing strategy |
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References |
1. Brashnov D. G. Ekonomika gostinichnogo biznesa [Hospitality Economics]. Moscow: Flinta, 2013, 224 p. [In Russian] |
Дата обновления: 23.04.2020 11:09